#GiveCredit. Respect the Origins.
We ask members of the fashion and design industry to #GiveCredit. to the cultural creative communities, they draw inspiration from.
What Does #GiveCredit. Mean?
1. To respect the origins and give credit to the original source of cultural inspiration.
2. To compensate cultural artisan communities for using their cultural design expressions.
We believe that giving credit to the origins of inspiration directly derived from cultural communities used in the design is the first step to creating a more culturally inclusive and sustainable industry. Why? Because giving credit can help the cultural communities and their creative expressions we admire so much thrive in a global world which is rapidly making it more and more difficult for them to survive.
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We believe that the fashion and design industry can create better practices to collaborate with cultural community artisans from around the world.
The like-for-like copying of cultural community expressions in design is no longer a debate. Times have changed. Just because the design industry has benefited from extracting and exploiting visual cultural expressions for its benefit in the past does not mean it has ever been ok to do so.
Trend forecasters, designers, merchandisers, producers and marketers etc, need to be brought up to date with cultural responsibly, sustainability and benefit-sharing business models, as it is now easier than ever for brands to collaborate, celebrate and give credit to the creative cultural communities, they admire so much — both in name and financial compensation.
1. To provide an online platform for affected artisans and cultural communities to have their plagiarism and cultural appropriation campaigns promoted.
2. To share the latest news and articles on the related subjects.
3. To provide education, resources and case studies on better practice.
4. To connect the industry with experts that can provide consultancy, services and training on cultural sustainability.
Why Is Giving Credit Important?
1. It acknowledges and respects the artistic contributions of already marginalised groups in human history.
2. It helps the artisans continue their cultural expressions.
When luxury brands promote their new collections using designs from cultural communities without giving credit to the origins this has a top-down effect on the fashion industry.
Meaning that similar version of these designs will most likely to end up in high street stores made from poor quality production methods and materials. These cheaper designs flood the market and contribute to devaluing the original product which in turn can result in the original community of artisans no longer being hired to produce their work or sell their work for the same value. The knock-on effect of this is that many artisans stop making their products to sell because they are priced out of the market. Cultural design practices slow down and ultimately stop being passed on to the next generation. These practices ARE beginning to die out.
Stealing cultural community designs, at any level, but especially at the luxury level where they have the budget to collaborate and be role models in the industry is not only immoral but ultimately destroying cultural heritage design practices around the world.
How Did #GiveCredit. Start?
Give Credit was started by Andreea Tănăsescu of La Blouse Roumaine community on June 2017, as a response to Tory Burch’s 2018 resort collection which included a copy of a Romanian Coat from Oltenia region, that was described as African inspiration. The same month Christian Dior copied a traditional Romanian sheepskin vest from Beius, Bihor county, and presented it in their Pre-Fall 2017 collection as a “Bohemian Vest”. The #BihorNotDior campaign was launched and received international support. Since this time, the @Givecredit_ Instagram account has been helping to raise awareness about similar cases of cultural design plagiarism and appropriation in the design industry.
Who Are We?
Is a collective of professionals who are already collaborating with cultural creative communities from around the world. To work with us, please complete the contact form below.